Motorcycle City was established in 1995 as a branch of Warba General Trading initially as the importer and retailer for Enfield Motorcycles-India. Also catering for the quality used motorcycle segment.
Vision
Motorcycle City represents many motorcycle manufactures; this is to meet the demand of our varied customer base. Motorcycle City always the leader breaking news ground within the motorcycle world. Customer services are Motorcycle City's priority leading to excellent customer retention ultimately forming an excellent platform for our business.
Our Mission
Motorcycle City is unique, in being the only motorcycle dealership that deals with every aspect of motorcycling, on road and off road ATV segments are all catered for. We still remain the only dealership to offer the full spectrum of motorcycling, from clothing to accessories, new and used motorcycles. Our workshop is able to fix and obtain spare parts for all leading motorcycle marques including Harley Davidson and all Japanese makes.
Company Profile
Motorcycle City's Showroom is located on the very popular Al Aweer-Hatta Road where many motorcycle shops are located. This area gives low overheads and high drive exposure. Motorcycle City complex includes an adjacent workshop facility which is linked to the telephone and computer network of the showroom. Motorcycle City has invested extensively to create an environment that customers enjoy and feel the need to purchase. All market segments for clothing and accessories are created for.
Motorcycle City has been approved by the U.A.E Government for motorcycle rental and has trade license to substantiate this.
This enables Motorcycle City to legally insure motorcycle for rent either off road or on road.
Sales & Marketing Strategy
Advertising Daily Newspaper. Monthly Magazines. Website Marketing. Free Editorial. Radio. Television.
Sponsorships
Motorcross Sponsorship Racing ActivitiesMotorcross Advertising OMC Endurance Championship Desert Challenge. Motorcycle City had many sponsors to cover the cost of our racing and marketing activities like MMI,Mobil,Al Futaim etc.
Other Activities
Our New Strategy is to advertise and market the Motorcycle City Website www.motorcyclecitydubai.com
Motorcycle City's main areas of selling are new and used motorcycles to the domestic market. Motorcycle City also offer export facilities for all marques and ship all over the world.
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